Another short news segment from TV Tokyo, for the Sagakeen event (40 seconds).
Tourism PR from a popular video game
Video Caption:
Yesterday, the Saga prefecture set up a temporary shop at Tokyo Tower, featuring a rotating squid Christmas tree.
Known for its squids, Saga prefecture's Yobuko town has created the tree as a PR effort.
In addition, they are selling squid buns and various goods featuring characters from Nintendo's popular game, "Splatoon", which has sold at least 2.4 million copies worldwide.
Appearing in the game are squid characters, which was the inspiration for this collaboration.
Saga prefecture has started promoting the event on the Internet in order to appeal to the fans of the game and boost tourism.
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